The UCLouvain Observatory for Research on Media and Journalism (ORM) is a driving force for innovation and research on the impact of generative AI in media. Their work explores the profound transformation of journalism, content production, and audience relationships in the digital age.

Key projects addressing AI challenges include:

· ODALON (2024-2027): Open multimodal Data for Automated LOcal News, fostering local news automation through multimodal and open data.

· ARKEY (2023-2033): Aims to optimize digital access to archival collections using sustainable IT and AI tools, enriching the user experience and supporting democracy through improved accessibility and intelligibility of public archives.

· DCouvr (2023-2026): Focused on developing digital tools that enhance the discoverability of cultural and media content within the Wallonia-Brussels Federation.

These projects are notably championed by Antonin Descampe, who participated in the launch seminar for the TADAM project. ORM combines interdisciplinary research, including ethnography, automated data analysis, digital sociology, and immersive technology, providing resources for anyone interested in AI’s role in media and journalism.

Explore further: https://sites.uclouvain.be/orm/

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